Field guide to compelling analytics / Walt DeGrange, Lucia Darrow.
| Author/creator | DeGrange, Walt |
| Other author | Darrow, Lucia. |
| Format | Electronic |
| Edition | First edition. |
| Publication Info | Boca Raton : C&H/CRC Press, 2023. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Chapman and Hall/CRC focus case studies in analytics and OR |
| Contents | Defining analytics -- Trust -- Communication -- Experience -- Convince them. |
| Abstract | "Field Guide to Compelling Analytics is written for Analytics Professionals (APs) who want to increase their probability of success in implementing analytical solutions. In the past, soft skills such as presentation and persuasive writing techniques have been the extent of teaching junior APs how to effectively communicate the value of analytical products. However, there are other aspects to success such as trust and experience that may play a more important role in convincing fellow APs, clients, advisors, and leadership groups that their analytic solutions will work. This book introduces the formula 'Analytics + Trust + Communication + Experience > Convince Them' to illustrate an AP's ability to convince a stakeholder. The 'Convince Me' stakeholders might be an analytics team member, team lead, decision-maker, or senior leader that are either internal or external to the AP's organization. Whoever they are, this formula represents a concise, digestible, and above all practical means to increase the likelihood that you will be able to persuade them of the value of your analytical product. Features Includes insight questions to support class discussion Written in broadly non-mathematical terms, designed to be accessible to any level of student or practicing AP to read, understand, and implement the concepts Each section introduces the ideas through real-life case studies"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: DeGrange, Walt. Field guide to compelling analytics First edition. Boca Raton : C&H/CRC Press, 2023 9781032065250 |
| Genre/form | Electronic books. |
| LCCN | 2022019490 |
| ISBN | 9781000755459 (epub) |
| ISBN | 9781003204190 (ebook) |
| ISBN | (hardback) |
| ISBN | (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |