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010 a| 2018011941;

020 a| 9781138732384 (hbk);

020 z| 9781315188478 (ebk);

035 a| (WaSeSS)ssj0002029664;

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082 00 a| 302.232| 23;

245 00 a| Global convergence culturesh| [electronic resource] :b| transmedia Earth /c| edited by Matthew Freeman and William Proctor.;

250 a| First edition.;

260 a| New York :b| Routledge,c| [2018];

263 a| 1807;

300 a| pages cm.;

490 0 a| Routledge advances in internationalizing media studies;

505 0 a| Foreword : Earth to transmedia / Toby Miller -- United Kingdom : the justified ancients of Mu Mu's "comeback" as a transmedia undertaking / Matt Hills -- Spain : emergences, strategies and limitations of Spanish transmedia productions / Carlos A. Scolari, Mar Guerrero-Pico and Mar©Ưa-Jos©♭ Establ©♭s -- Portugal : transmedia brand narratives, cultural intermediaries and port wine / Matthew Freeman and Ana Margarida Meira -- France : telling tales of cultural heritage using transmedia storytelling / M©♭lanie Bourdaa -- Estonia : transmedial disruptions and converging conceptualizations in a small country / Indrek Ibrus and Maarja Ojamaa -- United States : trans-worldbuilding in the Stephen King multiverse / William Proctor -- Canada : transmediality as news media and religious radicalization / Marie-©˜ve Carignan and Sara Marcil-Morin -- Colombia : transmedia projects in contexts of armed conflict and political change / Camilo Tamayo G©đmez and Omar Mauricio Vel©Łsquez -- Brazil : reconfigurations and spectatorship in Brazilian telenovelas / Felipe Muanis and Rosane Svartman -- Japan : fictionality, transmedia national branding and the Tokyo 2020 Olympic Games / Manuel Hern©Łndez-P©♭rez -- India : augmented reality, transmedia reality and Priya's Shakti / Matthew Freeman -- Russia : interactive documentary, slow journalism and the transmediality of Grozny : Nine cities / Renira Rampazzo Gambarato.;

506 a| Available only to authorized users.;

520 a| "Today's convergent media industries readily produce stories that span multiple media, telling the tales of superheroes across comics, film and television, inviting audiences to participate in the popular universes across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywood's blockbuster fiction factory, tied up with digital marketing and fictional world-building, but transmediality is so much more than global movie franchises. Different cultures around the world are now making new and often far less commercial uses of transmediality, applying this phenomenon to the needs and structures of a nation and re-thinking it in the form of cultural, political and heritage projects. This book offers an exploration of these national and cultural systems of transmediality around the world, showing how national cultures - including politics, people, heritage, traditions, leisure and so on - are informing transmediality in different countries. The book spans four continents and twelve countries, looking across the UK, Spain, Portugal, France, Estonia, USA, Canada, Colombia, Brazil, Japan, India, and Russia"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Storytelling in mass media.=| ^A1288743;

650 0 a| Digital storytelling.=| ^A1004589;

650 0 a| Mass mediax| Technological innovations.=| ^A184564;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Freeman, Matthew,d| 1987-=| ^A1321980;

700 1 a| Proctor, Williamc| (Lecturer)?| UNAUTHORIZED;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315188478;

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949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

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Global convergence cultures transmedia Earth / edited by Matthew Freeman and William Proctor.

Other author	Freeman, Matthew, 1987-
Other author	Proctor, William (Lecturer)
Format	Electronic
Edition	First edition.
Publication Info	New York : Routledge, [2018]
Description	pages cm.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Storytelling in mass media. Digital storytelling. Mass media--Technological innovations.

Series	Routledge advances in internationalizing media studies
Contents	Foreword : Earth to transmedia / Toby Miller -- United Kingdom : the justified ancients of Mu Mu's "comeback" as a transmedia undertaking / Matt Hills -- Spain : emergences, strategies and limitations of Spanish transmedia productions / Carlos A. Scolari, Mar Guerrero-Pico and Mar©Ưa-Jos©♭ Establ©♭s -- Portugal : transmedia brand narratives, cultural intermediaries and port wine / Matthew Freeman and Ana Margarida Meira -- France : telling tales of cultural heritage using transmedia storytelling / M©♭lanie Bourdaa -- Estonia : transmedial disruptions and converging conceptualizations in a small country / Indrek Ibrus and Maarja Ojamaa -- United States : trans-worldbuilding in the Stephen King multiverse / William Proctor -- Canada : transmediality as news media and religious radicalization / Marie-©˜ve Carignan and Sara Marcil-Morin -- Colombia : transmedia projects in contexts of armed conflict and political change / Camilo Tamayo G©đmez and Omar Mauricio Vel©Łsquez -- Brazil : reconfigurations and spectatorship in Brazilian telenovelas / Felipe Muanis and Rosane Svartman -- Japan : fictionality, transmedia national branding and the Tokyo 2020 Olympic Games / Manuel Hern©Łndez-P©♭rez -- India : augmented reality, transmedia reality and Priya's Shakti / Matthew Freeman -- Russia : interactive documentary, slow journalism and the transmediality of Grozny : Nine cities / Renira Rampazzo Gambarato.
Abstract	"Today's convergent media industries readily produce stories that span multiple media, telling the tales of superheroes across comics, film and television, inviting audiences to participate in the popular universes across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywood's blockbuster fiction factory, tied up with digital marketing and fictional world-building, but transmediality is so much more than global movie franchises. Different cultures around the world are now making new and often far less commercial uses of transmediality, applying this phenomenon to the needs and structures of a nation and re-thinking it in the form of cultural, political and heritage projects. This book offers an exploration of these national and cultural systems of transmediality around the world, showing how national cultures - including politics, people, heritage, traditions, leisure and so on - are informing transmediality in different countries. The book spans four continents and twelve countries, looking across the UK, Spain, Portugal, France, Estonia, USA, Canada, Colombia, Brazil, Japan, India, and Russia"-- Provided by publisher.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2018011941
ISBN	9781138732384 (hbk)

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Global convergence cultures transmedia Earth / edited by Matthew Freeman and William Proctor.

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