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020 a| 9781472481634q| (hbk);

020 a| 1472481631q| (hbk);

020 z| 9781315585185q| (ebk);

020 z| 1315585189q| (ebk);

020 z| 9781317126782 (ePub ebook);

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100 1 a| Johnson, Ericka,d| 1973-=| ^A719616;

245 10 a| Glocal pharmah| [electronic resource] :b| international brands and the imagination of local masculinity /c| Ericka Johnson, Ebba Sj©œgren and Cecilia ©…sberg.;

260 a| London :b| Routledge, Taylor & Francis Group,c| 2016.;

300 a| vi, 125 pages ;c| 24 cm.;

490 1 a| Global connections;

504 a| Includes bibliographical references (pages 108-119) and index.;

505 0 a| Introduction: global pharmaceuticalization -- Governing by drugs: conniving patients, beguiled doctors and disciplining drugs -- 'A few good men' are not enough: upsetting general categories with specific knowledge when making reimbursement decisions -- The Swedish medical discourse: impotence, erectile dysfunction and Viagra in Lukartigningen -- Alpha-blockers and a weaker pharmaceutical influence on medical discourse -- Enrolling men, their doctors and partners: individual and collective responses to erectile dysfunction -- Viagra selfhood: pharmaceutical advertising and the visual formations of Swedish masculinity -- Conclusions: global pharma and the Swedish Viagra man.;

506 a| Available only to authorized users.;

520 a| Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.;

538 a| Mode of access: World Wide Web;

650 0 a| Pharmaceutical industryx| Management.=| ^A1172692;

650 0 a| Globalizationx| Social aspects.=| ^A464469;

650 0 a| Pharmaceutical industryx| Marketing.=| ^A3655;

650 0 a| Masculinity in advertising.=| ^A1122882;

650 0 a| Pharmaceutical industry.=| ^A3655;

650 12 a| Direct-to-Consumer Advertising.?| UNAUTHORIZED;

650 12 a| Sildenafil Citratex| therapeutic use.=| ^A1380256;

650 22 a| Erectile Dysfunctionx| drug therapy.=| ^A943244;

650 22 a| Erectile Dysfunctionx| psychology.=| ^A961644;

650 22 a| Medicalization.?| UNAUTHORIZED;

650 22 a| Masculinity.=| ^A1013019;

650 22 a| Drug Industryx| methods.=| ^A1202482;

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650 7 a| Pharmaceutical industryx| Marketing.2| fast0| (OCoLC)fst01060160;

650 7 a| Medicalization.2| fast0| (OCoLC)fst01938420;

650 7 a| Impotence.2| fast0| (OCoLC)fst00968233;

650 7 a| Globalizationx| Social aspects.2| fast0| (OCoLC)fst00943547;

651 2 a| Sweden.=| ^A1380850;

655 0 a| Electronic books.=| ^A491897;

830 0 a| Global connections (Routledge (Firm))?| UNAUTHORIZED;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315585185;

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Glocal pharma international brands and the imagination of local masculinity / Ericka Johnson, Ebba Sj©œgren and Cecilia ©…sberg.

Author/creator	Johnson, Ericka, 1973-
Other author	Sj©œgren, Ebba.
Other author	©…sberg, Cecilia.
Format	Electronic
Publication Info	London : Routledge, Taylor & Francis Group, 2016.
Description	vi, 125 pages ; 24 cm.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Pharmaceutical industry--Management. Globalization--Social aspects. Pharmaceutical industry--Marketing. Sildenafil--Sweden. --Marketing. --Case studies. Masculinity in advertising. Pharmaceutical industry. Direct-to-Consumer Advertising. Sildenafil Citrate--therapeutic use. Erectile Dysfunction--drug therapy. Erectile Dysfunction--psychology. Medicalization. Masculinity. Drug Industry--methods. Sweden.

Series	Global connections Global connections (Routledge (Firm)) UNAUTHORIZED
Contents	Introduction: global pharmaceuticalization -- Governing by drugs: conniving patients, beguiled doctors and disciplining drugs -- 'A few good men' are not enough: upsetting general categories with specific knowledge when making reimbursement decisions -- The Swedish medical discourse: impotence, erectile dysfunction and Viagra in Lukartigningen -- Alpha-blockers and a weaker pharmaceutical influence on medical discourse -- Enrolling men, their doctors and partners: individual and collective responses to erectile dysfunction -- Viagra selfhood: pharmaceutical advertising and the visual formations of Swedish masculinity -- Conclusions: global pharma and the Swedish Viagra man.
Abstract	Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.
Bibliography note	Includes bibliographical references (pages 108-119) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2016462124
ISBN	9781472481634 (hbk)
ISBN	1472481631 (hbk)
ISBN	(ebk)
ISBN	(ebk)

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