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010 a| 2019055908;

020 a| 9780367227913q| (hardcover);

020 z| 9780429276859q| (ebook);

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245 04 a| The golden age of datah| [electronic resource] :b| media analytics in study & practice /c| edited by Don A. Grady ; associate editors, Ann Hollifield and Amanda Sturgill.;

260 a| New York, NY :b| Routledge, Taylor & Francis Group,c| 2020.;

300 a| xx, 278 pages :b| illustrations ;c| 24 cm.;

490 0 a| Electronic media research series;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Mass mediax| Audiences.=| ^A161196;

650 0 a| Mass mediax| Audiencesx| Statistics.=| ^A161196;

650 0 a| Data mining.=| ^A408868;

650 0 a| Web usage mining.=| ^A464580;

650 0 a| Mass mediax| Researchx| Methodology.=| ^A232834;

650 0 a| Social mediax| Researchx| Methodology.=| ^A770054;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Grady, Don A.?| UNAUTHORIZED;

700 1 a| Hollifield, C. Ann.=| ^A1341311;

700 1 a| Sturgill, Amanda Colson,d| 1968-=| ^A1374033;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780429276859;

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The golden age of data media analytics in study & practice / edited by Don A. Grady ; associate editors, Ann Hollifield and Amanda Sturgill.

Other author	Grady, Don A.
Other author	Hollifield, C. Ann.
Other author	Sturgill, Amanda Colson, 1968-
Format	Electronic
Publication Info	New York, NY : Routledge, Taylor & Francis Group, 2020.
Description	xx, 278 pages : illustrations ; 24 cm.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Mass media--Audiences. Mass media--Audiences. --Statistics. Data mining. Web usage mining. Mass media--Research. --Methodology. Social media--Research. --Methodology.

Series	Electronic media research series
Abstract	"Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2019055908
ISBN	9780367227913 (hardcover)
ISBN	(ebook)

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The golden age of data media analytics in study & practice / edited by Don A. Grady ; associate editors, Ann Hollifield and Amanda Sturgill.

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