Innovations and social media analytics in a digital society / editors, Maria Jos©♭ Sousa, C©♭lio Gon©ʹalo Marques.

Other author Sousa, Maria Jos©♭.
Other author Marques, C©♭lio Gon©ʹalo.
Format Electronic
Publication InfoBoca Raton : CRC Press, Taylor & Francis Group, 2022
Descriptionvi, 286 pages ; 24 cm
Supplemental ContentFull text available from Taylor & Francis eBooks
Subjects

Abstract "The recent trends of digitalization of society is transforming the all the sectors of activity, namely, healthcare, education, tourism, Information technology, and others. Social media analytics are tools that can be used to measure the innovations and the relation with the companies with the citizens. This book focuses on state-of-the-art of social media analytics, and advanced innovation policies in the digitalization of the society. Nowadays, the number of applications that can be used to create and analyze social media analytics generates large amounts of data often called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2021041842
ISBN9781032039435 (hardcover)

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