An introduction to applied semiotics tools for text and image analysis / Louis H©♭bert ; translated from French by Julie Tabler.

Author/creator H©♭bert, Louis, 1961-
Other author Tabler, Julie.
Format Electronic
Publication InfoNew York : Routedge, Taylor & Francis Group, 2020.
Descriptionxi, 289 pages ; 26 cm
Supplemental ContentFull text available from Taylor & Francis eBooks
Subjects

Uniform titleDispositifs pour l'analyse des textes et des images. English
Abstract "An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to Semiotics . This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, H©♭bert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm, narration, and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure: summary, theory, and application, and includes exercises and discussion questions, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
LanguageTranslated from French.
Genre/formElectronic books.
LCCN 2019038128
ISBN9780367351113 (hardback)
ISBN9780367351120 (paperback)
ISBN(ebook)