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010 a| 2019020404;

020 a| 9781138322080 (hardback);

020 z| 9780429452307 (ebook);

035 a| (WaSeSS)ssj0002224377;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5414b| .M33 2020;

082 00 a| 658.8/022| 23;

245 00 a| Macro-social marketing insightsh| [electronic resource] :b| systems thinking for wicked problems /c| edited by Ann-Marie Kennedy.;

260 a| New York :b| Routledge,c| 2020.;

300 a| vi, 263 pages :b| illustrations ;c| 24 cm.;

490 0 a| Routledge interpretive marketing research;

500 a| Includes index.;

505 0 a| Macro-social marketing overview / Ann-Marie Kennedy -- Systems and macro-social marketing : researching wicked problems / Ben Wooliscroft -- Macro social marketing as a tool to increase the share of renewable energy in developing island nations / Sommer Kapitan -- Using the socio-ecological model as an holistic approach to behavioural change / Ekant Veer, Maja Golf-Papez, and Kseniia Zahrai -- The power of "talk" : frames and narratives in macro-social marketing / Joya A. Kemper and Paul W. Ballantine -- Macro-level interventions in systems of wicked consumption / Davide C. Orazi, Matthias Koch, and Srishti Varma -- Macro-social marketing and the complexity of value co-creation / Christine Domegan and Patricia McHugh -- Social marketing℗�s contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis / Jeff French -- Co-creating social change using human centered design / Anne Hamby, Meghan Pierce, and Kim Daniloski -- Collaborative systems thinking for social change / Josephine Previte and Liam Pomfret -- Ethical dimensions of social marketing and social change / Lynne Eagle, Stephan Dahl and David Low -- Social engineering and social marketing / Natalia Szablewska and Krzysztof Kubacki -- Warmth rationing as a macro-social problem : the application of the chrematistics framework / Djavlonbek Kadirov -- List of contributors -- Index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Social marketing.=| ^A238870;

650 0 a| Social engineering.=| ^A399351;

650 0 a| Social change.=| ^A586;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Kennedy, Ann-Mariec| (Economist)?| UNAUTHORIZED;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780429452307;

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Macro-social marketing insights systems thinking for wicked problems / edited by Ann-Marie Kennedy.

Other author	Kennedy, Ann-Marie (Economist)
Format	Electronic
Publication Info	New York : Routledge, 2020.
Description	vi, 263 pages : illustrations ; 24 cm.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Social marketing. Social engineering. Social change.

Series	Routledge interpretive marketing research
Contents	Macro-social marketing overview / Ann-Marie Kennedy -- Systems and macro-social marketing : researching wicked problems / Ben Wooliscroft -- Macro social marketing as a tool to increase the share of renewable energy in developing island nations / Sommer Kapitan -- Using the socio-ecological model as an holistic approach to behavioural change / Ekant Veer, Maja Golf-Papez, and Kseniia Zahrai -- The power of "talk" : frames and narratives in macro-social marketing / Joya A. Kemper and Paul W. Ballantine -- Macro-level interventions in systems of wicked consumption / Davide C. Orazi, Matthias Koch, and Srishti Varma -- Macro-social marketing and the complexity of value co-creation / Christine Domegan and Patricia McHugh -- Social marketing℗�s contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis / Jeff French -- Co-creating social change using human centered design / Anne Hamby, Meghan Pierce, and Kim Daniloski -- Collaborative systems thinking for social change / Josephine Previte and Liam Pomfret -- Ethical dimensions of social marketing and social change / Lynne Eagle, Stephan Dahl and David Low -- Social engineering and social marketing / Natalia Szablewska and Krzysztof Kubacki -- Warmth rationing as a macro-social problem : the application of the chrematistics framework / Djavlonbek Kadirov -- List of contributors -- Index.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2019020404
ISBN	9781138322080 (hardback)

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Macro-social marketing insights systems thinking for wicked problems / edited by Ann-Marie Kennedy.

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