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010 a| 2017054453;

020 a| 9781138714380 (hardback);

020 a| 9781138714397 (pbk.);

020 z| 9781315231365 (ebook);

035 a| (WaSeSS)ssj0002009087;

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049 a| EREEa| NEHH;

050 00 a| HF5415.12.A35b| M374 2018;

082 00 a| 658.800962| 23;

245 00 a| Marketing management in Africah| [electronic resource] /c| edited by George Tesar, Steven W. Anderson, Hassimi Traore, and Jens Graff.;

250 a| 1 Edition.;

260 a| New York :b| Routledge,c| 2018.;

263 a| 1806;

300 a| pages cm;

504 a| Includes bibliographical references and index.;

505 0 a| Environmental issues and macro marketing -- Section A: Environment -- Foreign aid on economic growth in Africa : does its effect vary from low to middle-income countries? / Aye Mengistu Alemu and Jin-Sang Lee -- Fishing in dangerous waters? : how narratives of "piracy" and "security" shaped development initiatives in the Somaliland fishery sector / Amanda M℗ʻller Rasmussen and Stig Jensen -- Section b: marketing -- Stimulation of entrepreneurship in African markets using cluster theory / Jens Graff -- Social marketing and health care / George Tesar -- Business to business marketing implications for smaller enterprises in Africa / George Tesar -- Micro marketing -- Section A: Finance -- ICT facilitated financial service deliveries in Africa / John Kuada -- Mobile transactions : a powerful channel to drive financial inclusion evidence from Kenya : M-PESA model / Mario Testa and Marco Pellicano -- The mobile money revolution / Jan-Erik Jaensson -- Financing behavior of entrepreneurial ventures in Tanzania / Tumsifu Elly -- Section B: Consumption -- Advancing water purification technology & delivery in Africa / Steven W. Anderson -- Understanding consumer buying behavior in Africa / John Kuada and Andreea Bujac -- Factors determining the rise of modern food retailing in East Africa : evidence from Tanzania / Felix Adamu Nandonde and John Kuada -- Agriculture -- Understanding the role of business development services in developing agribusiness SMEs in Tanzania / Lola-Bona Vincent Lema and Daniel Wilson Ndyetabula -- The role of ICT products in agricultural and agribusiness value chain development in Tanzania : the case of tanga fresh limited (TFL) / Abdallah Mmeta, Anna Temu, and Daniel Ndyetabula -- Fruit drying process to enhance agricultural productivity in sub-Sahara Africa / Hassimi Traore -- Integration -- Bibliography -- Webpages -- Index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketingz| Africay| 21st century.=| ^A16179;

650 0 a| Marketingz| Africax| Management.=| ^A16179;

650 0 a| Informal sector (Economics)z| Africa.=| ^A136396;

651 0 a| Africax| Economic conditions.=| ^A42691;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Tesar, George.=| ^A135336;

700 1 a| Anderson, Steven W.,d| 1956-?| UNAUTHORIZED;

700 1 a| Traore, Hassimi.?| UNAUTHORIZED;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315231365;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6675660-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

Marketing management in Africa / edited by George Tesar, Steven W. Anderson, Hassimi Traore, and Jens Graff.

Other author	Tesar, George.
Other author	Anderson, Steven W., 1956-
Other author	Traore, Hassimi.
Format	Electronic
Edition	1 Edition.
Publication Info	New York : Routledge, 2018.
Description	pages cm
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Marketing--Africa. --21st century. Marketing--Africa. --Management. Informal sector (Economics)--Africa. Africa--Economic conditions.

Contents	Environmental issues and macro marketing -- Section A: Environment -- Foreign aid on economic growth in Africa : does its effect vary from low to middle-income countries? / Aye Mengistu Alemu and Jin-Sang Lee -- Fishing in dangerous waters? : how narratives of "piracy" and "security" shaped development initiatives in the Somaliland fishery sector / Amanda M℗ʻller Rasmussen and Stig Jensen -- Section b: marketing -- Stimulation of entrepreneurship in African markets using cluster theory / Jens Graff -- Social marketing and health care / George Tesar -- Business to business marketing implications for smaller enterprises in Africa / George Tesar -- Micro marketing -- Section A: Finance -- ICT facilitated financial service deliveries in Africa / John Kuada -- Mobile transactions : a powerful channel to drive financial inclusion evidence from Kenya : M-PESA model / Mario Testa and Marco Pellicano -- The mobile money revolution / Jan-Erik Jaensson -- Financing behavior of entrepreneurial ventures in Tanzania / Tumsifu Elly -- Section B: Consumption -- Advancing water purification technology & delivery in Africa / Steven W. Anderson -- Understanding consumer buying behavior in Africa / John Kuada and Andreea Bujac -- Factors determining the rise of modern food retailing in East Africa : evidence from Tanzania / Felix Adamu Nandonde and John Kuada -- Agriculture -- Understanding the role of business development services in developing agribusiness SMEs in Tanzania / Lola-Bona Vincent Lema and Daniel Wilson Ndyetabula -- The role of ICT products in agricultural and agribusiness value chain development in Tanzania : the case of tanga fresh limited (TFL) / Abdallah Mmeta, Anna Temu, and Daniel Ndyetabula -- Fruit drying process to enhance agricultural productivity in sub-Sahara Africa / Hassimi Traore -- Integration -- Bibliography -- Webpages -- Index.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2017054453
ISBN	9781138714380 (hardback)
ISBN	9781138714397 (pbk.)

Marketing management in Africa / edited by George Tesar, Steven W. Anderson, Hassimi Traore, and Jens Graff.

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