Medical travel brand management success strategies for hospitality bridging healthcare (H2H) / edited by Frederick J. DeMicco, Ali A. Poorani.
| Other author | DeMicco, Frederick. |
| Other author | Poorani, Ali A. |
| Format | Electronic |
| Edition | First edition. |
| Publication Info | Palm Bay, FL : AAP, Apple Academic Press, 2022. |
| Description | xxvii, 475 pages ; 24 cm. |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Advances in hospitality and tourism series |
| Contents | Medical tourism and well-being trends and strategies / Frederick J. DeMicco, M. Cetron, and O. Davies -- A new perspective into affordable, quality healthcare : the case of Pronto Care / Adel Eldin and Frederick J. DeMicco -- An examination of an innovative self-insured medical center : the case of Rosen Hotels and Resorts / Frederick J. DeMicco and Abraham Pizam -- An innovative approach to global medical and wellness tourism : a case of Florida Medical Tourism / Adel Eldin -- Success factors of medical tourism special economic zones / Ali A. Poorani and Yuang Fang -- Renewal challenges : the case of the Republic of Georgia / Lali Odosashvili and Ali A. Poorani -- Medical tourism destination success factors : the case of Three Chinese cities / Ali A. Poorani and Nan Jaing -- A geo mapping project for medical travel and wellness : opportunity to enhance tourism revenue in Colorado / Frederick J. DeMicco, Sophia Linn, and Akiko Yoshimi -- Trade-off analysis of health and wellness tourism destination attributes : an outbound U.S. Consumers' perspective / Radesh Palakurthi and Frederick J. DeMicco -- Medical tourism/travel in India : a cost comparison of procedures with the United States / Frederick J. DeMicco and Jackie Guzman -- The things I learned about building a brand in the medical tourism sector / Ilan Geva -- How to attract more patients, increase profit, and build an irresistible medical tourism brand / Janet Bruno -- Dimensions of medical tourism and destination capacity analysis : a toolkit / Ali A. Poorani -- Success factors and best practices for medical travel facilitators : tips for benchmarking and startups / Ali A. Poorani and Yushu Fu -- Legal issues in medical travel facilitation / Stephen M. Weiner, Mintz Levin Cohn Ferris Glovsky, and P. C. Popeo -- Patients rate hotel-like hospitals better than state and national average in patient satisfaction / Ali A. Poorani and Rita Fearon -- From antiseptic to aesthetic : experience as a new narrative in curative care / Katie Contrera -- Hospitality meets healthcare in oncology at Cancer Treatment Centers of America℗ʼ / Peter C. Yesawich, Ananth Mohan, Carolyn Lammersfeld, and Kelly Murray -- Strategic medical tourism design : a case of Switzerland Hospitality Bridging Healthcare (H2H℗♭) / Frederick J. DeMicco, Peter P. Tschirky, Martin Jeffrey, Mengyu Li, and Mardelle M. Shepley -- Advances in telehealth and primary care / Ali Poorani, Amanda Adkins, Terri Hollen, and Kathryn Raborn -- Delivering an exceptional holistic patient experience with emerging tech-enabled services / Tammy Richmond -- Overview and trends of medical marijuana tourism : a case of Colorado / Soo Kang -- Measuring quality of healthcare across borders : the role of international healthcare accreditation in medical travel / Elizabeth Ziemba and Claudia Mika -- Hospitality bridging healthcare : career opportunities for the future hotel school graduate / Frederick J. DeMicco and John La Forgia -- Telehealth and the COVID-19 era / Cao Yan and Poorani Ali. |
| Abstract | "This new volume, which complements the editors' earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel. From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination. Medical Travel: Hospitality Bridging Healthcare (H2H) ℗♭ also showcases best practices and innovative ways of designing and operating a profitable and entrepreneurial practice. Quality issues, aesthetics, and legal issues related to inbound and outbound medical tourism are also presented. The book explores the evolving nature of hospital design and the complex relationship between people and medicine as manifested in the relationship of hospital aesthetics to patient satisfaction. Importantly, the book also includes a chapter addressing medical health travel during the pandemic which describes how the pandemic has revolutionized telehealth and the medical travel industry, which can leverage the advances made in digital health and telemedicine. This volume will be an important resource for the four main players at the center of medical travel: medical travelers themselves, government agencies, intermediaries, and health and wellness providers. The selected best practices, research, cases, innovative strategies, SWOT analysis, and toolkits address the aims of all stakeholders"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2022004850 |
| ISBN | 9781774637272 (hardback) |
| ISBN | 9781774637326 (paperback) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |