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010 a| 2018024802;

020 a| 9781138634763 (1 : alk. paper);

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082 00 a| 659.209522| 23;

245 00 a| Public relations in Japanh| [electronic resource] :b| evolution of communication management in a culture of lifetime employment /c| edited by Tomoki Kunieda, Koichi Yamamura and Junichiro Miyabe.;

250 a| 1 Edition.;

260 a| New York, NY :b| Routledge,c| 2019.;

263 a| 1909;

300 a| pages cm.;

490 0 a| Routledge new directions in PR & communication research;

500 a| Includes index.;

505 0 a| Introduction: culture of lifetime employment and the history of Japanese PR / Tomoki Kunieda -- History in brief / Koichi Yamamura, Sekiya Ikari, & Takashi Kenmochi -- The democratization of Japan and the introduction of American PR / Koichi Yamamura -- Public relations by a local government : 150 years of Tokyo's PR / Tomoki Kunieda -- History of internal communications in Japanese companies / Masamichi Shimizu -- (under-) development of pr industry and profession : 1960s - 2010s / Yusuke Ibuki -- A tale of two professionalisms : human resource management (HRM) and PR function of Japanese companies : 1960 to 2016 / Junichiro Miyabe -- Impacts of crises on public relations 2007-2017 : the "Lehman shock" and the great east Japan earthquake / Naoya Ito -- Current situation of corporate public relations in Japan : an attempt to assess comprehensive public relations activities from eight aspects / Koichi Kitami -- Concluding remarks how general are we? / Tomoki Kunieda, Koichi Yamamura, and Junichiro Miyabe -- Appendix 1 Glossary of key terms -- Appendix 2 Chronology of pr in japan 1861-2017 -- Appendix 3 Note on Japanese employment practices -- Index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Public relationsz| Japanv| Case studies.=| ^A964453;

650 0 a| Personnel managementz| Japan.=| ^A80572;

651 0 a| Japanx| Politics and governmenty| 21st century.=| ^A41639;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Kunieda, Tomoki.?| UNAUTHORIZED;

700 1 a| Yamamura, K¿‍ichir¿‍,d| 1949-?| UNAUTHORIZED;

700 1 a| Miyabe, Junichiro.?| UNAUTHORIZED;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315206677;

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Public relations in Japan evolution of communication management in a culture of lifetime employment / edited by Tomoki Kunieda, Koichi Yamamura and Junichiro Miyabe.

Other author	Kunieda, Tomoki.
Other author	Yamamura, K¿‍ichir¿‍, 1949-
Other author	Miyabe, Junichiro.
Format	Electronic
Edition	1 Edition.
Publication Info	New York, NY : Routledge, 2019.
Description	pages cm.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Public relations--Japan. --Case studies. Personnel management--Japan. Japan--Politics and government. --21st century.

Series	Routledge new directions in PR & communication research
Contents	Introduction: culture of lifetime employment and the history of Japanese PR / Tomoki Kunieda -- History in brief / Koichi Yamamura, Sekiya Ikari, & Takashi Kenmochi -- The democratization of Japan and the introduction of American PR / Koichi Yamamura -- Public relations by a local government : 150 years of Tokyo's PR / Tomoki Kunieda -- History of internal communications in Japanese companies / Masamichi Shimizu -- (under-) development of pr industry and profession : 1960s - 2010s / Yusuke Ibuki -- A tale of two professionalisms : human resource management (HRM) and PR function of Japanese companies : 1960 to 2016 / Junichiro Miyabe -- Impacts of crises on public relations 2007-2017 : the "Lehman shock" and the great east Japan earthquake / Naoya Ito -- Current situation of corporate public relations in Japan : an attempt to assess comprehensive public relations activities from eight aspects / Koichi Kitami -- Concluding remarks how general are we? / Tomoki Kunieda, Koichi Yamamura, and Junichiro Miyabe -- Appendix 1 Glossary of key terms -- Appendix 2 Chronology of pr in japan 1861-2017 -- Appendix 3 Note on Japanese employment practices -- Index.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2018024802
ISBN	9781138634763 (1 : alk. paper)

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Public relations in Japan evolution of communication management in a culture of lifetime employment / edited by Tomoki Kunieda, Koichi Yamamura and Junichiro Miyabe.

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