Qualitative approaches to the social psychology of populism unmasking populist appeal / edited by Inari Sakki.

SeriesExplorations in social psychology
Contents Populism as political imagination : theoretical approaches / Inari Sakki and Eemeli Hakok©œng©Þs -- Qualitative interviewing : strengths and challenges of interviewing lay populists / Helena Rovamo & Mariman Mabrouk -- A three-step approach to the critical discursive psychological analysis of prejudice in populist gender and sexuality discourse / Helenor Tormis & Katarina Pettersson -- Visual rhetorical analysis to unveil populist appeal : the case of Jussi Halla-aho's presidential campaign images / Jari Martikainen & Inari Sakki -- Analysing subject positions in multimodal populist communication / Katarina Pettersson & Jari Martikainen -- Multimodal persuasion in right-wing populist TikTok discourse : crafting a sense of 'us' Jenni Jaakkola & Inari Sakki -- Investigating social representations of 'the people' in the Greek context : who are 'the people'? / Myrto Droumpali & Xenia Chryssochoou -- Contrasting representations of 'the elite' in Swiss populism : a comparative study of left-wing and right-wing populism / Mariman Mabrouk & Christian Staerkl©♭ -- Social representations of populism in lay discourse in Greece / Ioannis Ntotsikas & Xenia Chryssochoou -- Navigating moral emotions in the lay discourse of the Finns Party / Inari Sakki & Mia Silfver.
Abstract "This edited volume presents a social psychological exploration of populism and provides a unique qualitative understanding of the phenomenon's appeal, bringing together an international mix of experts to interrogate populist attraction worldwide. Featuring contributions from Finland, Greece, and Switzerland, the book offers nuanced theoretical, methodological, and empirical approaches for understanding populism, with chapters investigating topics such as populist communication, lay discourse, social representations of the elite and the people, and the mobilization of young people. Unmasking the persuasive appeal of populism, the book provides examples of qualitative approaches within social, cultural and political psychology. It draws from established theoretical traditions such as social representations theory and social identity theory, as well as critical discursive approaches, to demonstrate how to study complex relational phenomena such as populism. With its novel inclusion of innovative qualitative methods for examining the social psychology of populism - providing a useful toolkit for qualitative research across various societal and political topics - this book will appeal to scholars, postgraduate students, and researchers studying social and political psychology, communication, qualitative research methods, and political behaviour more broadly"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2024046402
ISBN9781032786032 (hardcover)
ISBN9781032794785 (paperback)
ISBN(ebook)