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010 a| 2022051045;

020 a| 9781032422350q| (hardback);

020 a| 9781032428673q| (paperback);

020 z| 9781003364658q| (ebook);

035 a| (WaSeSS)ssj0002798705;

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050 00 a| HD9697.V544b| D5763 2023;

082 00 a| 384.55/5409732| 23/eng/20230224;

100 1 a| Brookey, Robert Alan,d| 1959-=| ^A819545;

245 10 a| Reasserting the Disney brand in the streaming erah| [electronic resource] :b| a critical examination of Disney+ /c| Robert Alan Brookey, Jason Phillips and Timothy Pollard.;

260 a| London ;a| New York :b| Routledge Taylor & Francis Group,c| 2023.;

300 a| 140 pages ;c| 24 cm.;

490 0 a| Routledge research in cultural and media studies;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Exploring how Disney's acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalogue. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

610 20 a| Disney+ (Firm)=| ^A1448967;

610 20 a| Walt Disney Company.=| ^A303461;

650 0 a| Video-on-demandz| United States.=| ^A815385;

650 0 a| Streaming videoz| United States.=| ^A1057086;

650 0 a| Branding (Marketing)=| ^A755863;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Phillips, Jasonc| (Lecturer in media)?| UNAUTHORIZED;

700 1 a| Pollard, Tim.?| UNAUTHORIZED;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781003364658;

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Reasserting the Disney brand in the streaming era a critical examination of Disney+ / Robert Alan Brookey, Jason Phillips and Timothy Pollard.

Author/creator	Brookey, Robert Alan, 1959-
Other author	Phillips, Jason (Lecturer in media)
Other author	Pollard, Tim.
Format	Electronic
Publication Info	London ; New York : Routledge Taylor & Francis Group, 2023.
Description	140 pages ; 24 cm.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Disney+ (Firm) Walt Disney Company. Video-on-demand--United States. Streaming video--United States. Branding (Marketing)

Series	Routledge research in cultural and media studies
Abstract	"Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Exploring how Disney's acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalogue. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2022051045
ISBN	9781032422350 (hardback)
ISBN	9781032428673 (paperback)
ISBN	(ebook)

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Reasserting the Disney brand in the streaming era a critical examination of Disney+ / Robert Alan Brookey, Jason Phillips and Timothy Pollard.

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