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010 a| 2018050217;

020 a| 9781138310025 (hardback);

020 z| 9781315143583 (ebook);

020 z| 9781351388238q| ebook;

035 a| (WaSeSS)ssj0002101981;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.55b| .P356 2019;

082 00 a| 658.8/122| 23;

100 1 a| Palmatier, Robert W.?| UNAUTHORIZED;

245 10 a| Relationship marketing in the digital ageh| [electronic resource] /c| Robert W. Palmatier and Lena Steinhoff.;

260 a| New York :b| London :b| Routledge, Taylor & Francis Group,c| 2019.;

300 a| xx, 244 pages ;c| 24 cm.;

490 0 a| Routledge studies in marketing;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Relationship marketing.=| ^A390760;

650 0 a| Marketingx| Technological innovations.=| ^A1239762;

650 0 a| Customer relations.=| ^A61341;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Steinhoff, Lena.?| UNAUTHORIZED;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315143583;

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949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6683496;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6683496-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6683496-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/19/2025x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6683496-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff.

Author/creator	Palmatier, Robert W.
Other author	Steinhoff, Lena.
Format	Electronic
Publication Info	New York : London : Routledge, Taylor & Francis Group, 2019.
Description	xx, 244 pages ; 24 cm.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Relationship marketing. Marketing--Technological innovations. Customer relations.

Series	Routledge studies in marketing
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2018050217
ISBN	9781138310025 (hardback)
ISBN	ebook

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Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff.

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