The rural enterprise economy / edited by Birgit Leick, Susanne Gretzinger, and Teemu Makkonen.
| Other author | Leick, Birgit, 1975- |
| Other author | Gretzinger, Susanne. |
| Other author | Makkonen, Teemu. |
| Format | Electronic |
| Publication Info | London ; New York, NY : Routledge, Taylor & Francis Group, 2022. |
| Description | 1 online resource |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Routledge studies in the economics of business and industry |
| Abstract | "Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Rural enterprise economy London ; New York, NY : Routledge, Taylor & Francis Group, 2022 9780367471873 |
| Genre/form | Electronic books. |
| LCCN | 2021020372 |
| ISBN | 9781003034001 (ebk) |
| ISBN | (hbk) |
| ISBN | (pbk) |