Social media analytics in predicting consumer behavior / editors Selay Ilgaz S©ơmer, Baskent Universit, Department of Management, Ankara, Turkey, Nurettin Parilti, Hac♯ł Bayram Veli University, Department of Business, Ankara, Turkey.
| Other author | S©ơmer, Selay Ilgaz, 1980- |
| Other author | Parilti, Nurettin. |
| Format | Electronic |
| Publication Info | Boca Raton, FL : CRC Press, Taylor & Francis Group [2023] |
| Description | iv, 189 pages : illustrations (black and white, and colour) ; 24 cm |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Abstract | "Social media has a very important place both for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. Social media is a very important resource. The main reason for this is that social media contains very important data. This book provides important information about how and why the traces of consumers, which can be seen as the main starting point of businesses, should be followed on social media. The book differs significantly from its counterparts in its assessment of the topic of social media analytics in predicting consumer behavior. For this reason, it is believed that the book will shed light on the marketing community"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2022045903 |
| ISBN | 9781032059907 (hardcover) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |