Sport industry research and analysis an informed approach to decision making / David A. Tobar and Jacquelyn Cuneen.
| Author/creator | Tobar, David A. |
| Other author | Cuneen, Jacquelyn. |
| Other author | Routledge (Firm) |
| Format | Electronic |
| Edition | Second Edition. |
| Publication Info | London ; New York : Routledge, 2020. |
| Description | xx, 262 pages : illustrations ; 26 cm |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Abstract | "Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analysing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work. The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review, research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets and videos. This is the clearest and most easy to use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals"-- Provided by publisher. |
| General note | Jacquelyn Cuneen is the principal author of the first edition. |
| General note | "First edition published by Routledge 2017"--T.p. verso. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2019046910 |
| ISBN | 9780367275259 (Hardback) |
| ISBN | 9780367275266 (Paperback) |
| ISBN | (eBook) |