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010 a| 2021036457;

020 a| 9781000522099q| (epub);

020 a| 9781003177340q| (ebook);

020 z| 9781032011417q| (hardback);

020 z| 9781032011394q| (paperback);

035 a| (WaSeSS)ssj0002525927;

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049 a| EREEa| NEHH;

050 00 a| HF5718;

082 00 a| 658.4/52| 23;

100 1 a| Mahoney, James Scott,d| 1947-?| UNAUTHORIZED;

245 14 a| The strategic communication imperativeh| [electronic resource] :b| for mid and long-term issues management /c| James Mahoney.;

260 a| Abingdon, Oxon ;a| New York, NY :b| Routledge,c| 2022.;

300 a| 1 online resource;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students and professionals alike"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Business communication.=| ^A218513;

650 0 a| Strategic planning.=| ^A161713;

650 0 a| Organization.=| ^A1950;

655 0 a| Electronic books.=| ^A491897;

776 08 i| Print version:a| Mahoney, James Scott, 1947-t| Strategic communication imperatived| Abingdon, Oxon ; New York, NY : Routledge, 2022z| 9781032011417w| (DLC) 2021036456;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781003177340;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6688079;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6688079-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6688079-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/19/2025x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6688079-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

The strategic communication imperative for mid and long-term issues management / James Mahoney.

Author/creator	Mahoney, James Scott, 1947-
Format	Electronic
Publication Info	Abingdon, Oxon ; New York, NY : Routledge, 2022.
Description	1 online resource
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Business communication. Strategic planning. Organization.

Abstract	"This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students and professionals alike"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Mahoney, James Scott, 1947- Strategic communication imperative Abingdon, Oxon ; New York, NY : Routledge, 2022 9781032011417
Genre/form	Electronic books.
LCCN	2021036457
ISBN	9781000522099 (epub)
ISBN	9781003177340 (ebook)
ISBN	(hardback)
ISBN	(paperback)

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The strategic communication imperative for mid and long-term issues management / James Mahoney.

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