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008 180416s2019 nyu sb 001 0 eng d;

010 a| 2018016886;

020 a| 9781138323179 (pbk. : alk. paper);

020 a| 9781138323155 (hardback : alk. paper);

020 z| 9780429451560 (ebook);

035 a| (WaSeSS)ssj0002073055;

040 a| DLCb| engc| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415b| .P236 2019;

082 00 a| 6582| 23;

100 1 a| Pantano, Eleonora,d| 1982-?| UNAUTHORIZED;

245 10 a| Technology and innovation for marketingh| [electronic resource] /c| Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.;

250 a| 1 Edition.;

260 a| New York :b| Routledge,c| 2019.;

263 a| 1804;

300 a| pages cm;

504 a| Includes bibliographical references and index.;

505 0 a| Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketingx| Technological innovations.=| ^A1239762;

650 0 a| Marketingx| Management.=| ^A20223;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Bassano, Clara,d| 1975-?| UNAUTHORIZED;

700 1 a| Priporas, Constantinos-Vasilios.?| UNAUTHORIZED;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780429451560;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6689306-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/19/2025x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6689306-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

Technology and innovation for marketing / Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.

Author/creator	Pantano, Eleonora, 1982-
Other author	Bassano, Clara, 1975-
Other author	Priporas, Constantinos-Vasilios.
Format	Electronic
Edition	1 Edition.
Publication Info	New York : Routledge, 2019.
Description	pages cm
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	Marketing--Technological innovations. Marketing--Management.

Contents	Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2018016886
ISBN	9781138323179 (pbk. : alk. paper)
ISBN	9781138323155 (hardback : alk. paper)

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Technology and innovation for marketing / Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.

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