Tourism events in Asia marketing and development / edited by Azizul Hassan and Anukrati Sharma.

Other author Hassan, Azizul.
Other author Sharma, Anukrati, 1981-
Format Electronic
Publication InfoAbingdon, Oxon ; New York, NY : Routledge, 2019.
Descriptionpages cm.
Supplemental ContentFull text available from Taylor & Francis eBooks
Subjects
Tourism--Asia. --Marketing.
Tourism--Asia. --Planning.
Tourism--Social aspects. --Asia.
Special events--Asia.
Festivals--Asia.

SeriesRoutledge advances in event research series
Contents Event tourism in Asian context / Samik Ray -- Tourism events in South Asia: brief profiling with cultural celebrations / Muhammad Shoeb-Ur-Rahman, Karabi Kabir and Azizul Hassan -- Creating new event opportunities and re-creating old events in an innovative way: case study of Hadoti region / Anukrati Sharma -- Role of ethnic cultural events to build an authentic destination image: a case of "pohela boishakh" in Bangladesh / Saadia Shabnam, Haywantee Ramkissoon and Afreen Choudhury -- Malana heritage village: the gateway for great tourism events / Shikha Sharma -- Role of information and communication technology in marketing and promoting tourism events of Rajasthan / Shruti Arora and Anukrati Sharma -- Social media impact on tourism events: a case study in Jordan / Albattat Ahmad, Salam Tadros, Karen Miranda-Fernandez -- Effectiveness of social media sharing on tourism event choice / Bekir Bora Dedeoglu and Kemal G©ơrkan K©ơ©ʹ©ơkergin -- The roles of social media in the promotion of traditional cultural tourism events in Indonesia / Desloehal Djumrianti -- Prominent and innovative tourism events in peninsular Malaysia / Nor Aida Abdul Rahman -- National identity and dark tourism: symbolising the "Omor Ekushey February" / Azizul Hassan -- Anti-tourism against the commodification of culture: Varf Chal (pour snow in pit)-Zan Shahi (kingdom of women) ceremonies in the North of Iran / Amir H. Moghaddam -- Visitor routes in old city of Damascus with implications and strategies for improvements / Dimah Ajeeb -- Northern tourism: a comparative analysis of the national parks of the northern territories of Canada and the Arctic regions of Sakha Republic (Yakutia) / Elena Egorovna Totonova.
Abstract "The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events, MICE and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2018040751
ISBN9781138476912 (hardback : alk. paper)

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