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010 a| 2019028102;

020 a| 9781138354395q| (hardback);

020 z| 9780429424847q| (ebook);

035 a| (WaSeSS)ssj0002233430;

040 a| DLCb| engc| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HT325b| .U74 2019;

082 00 a| 659.2/9307762| 23;

245 00 a| Urban events, place branding and promotionh| [electronic resource] :b| place event marketing /c| edited by Waldemar Cudny.;

260 a| Milton Park, Abingdon, Oxon ;a| New York, NY :b| Routledge,c| 2019.;

263 a| 1910;

300 a| pages cm.;

490 0 a| Routledge contemporary perspectives on urban growth;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote, and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities, and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in Events Marketing and Management, Tourism and the broader field of Urban Geography. The concluding chapter also proposes future research directions"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| City promotion.=| ^A413933;

650 0 a| Place marketing.=| ^A522903;

650 0 a| Special eventsx| Marketing.=| ^A490461;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Cudny, Waldemar.=| ^A1303650;

856 40 z| Full text available from Taylor & Francis eBooksu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780429424847;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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596 a| 1 3 4;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6691213-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6691213-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 12/19/2025x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6691213-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 12/19/2025x| EBOOKz| JERESOURCE;

Urban events, place branding and promotion place event marketing / edited by Waldemar Cudny.

Other author	Cudny, Waldemar.
Format	Electronic
Publication Info	Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2019.
Description	pages cm.
Supplemental Content	Full text available from Taylor & Francis eBooks
Subjects	City promotion. Place marketing. Special events--Marketing.

Series	Routledge contemporary perspectives on urban growth
Abstract	"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote, and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities, and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in Events Marketing and Management, Tourism and the broader field of Urban Geography. The concluding chapter also proposes future research directions"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2019028102
ISBN	9781138354395 (hardback)
ISBN	(ebook)

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Urban events, place branding and promotion place event marketing / edited by Waldemar Cudny.

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