Global South creator cultures / edited by Tugce Bidav and Smith Mehta.

Other author Bidav, Tugce, editor.
Other author Mehta, Smith, editor.
Format Book
PublicationAbingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2026.
Copyright Date©2026
Descriptionix, 186 pages : illustrations ; 25 cm
Subjects
Internet entertainment--Social aspects. --Developing countries.
Webcasting--Social aspects. --Developing countries.
Internet personalities--Developing countries. --Social conditions.
Internet entertainment industry--Social aspects. --Developing countries.

Contents Rural creators, digital labour, and platform visibility in South India / Srikanth Nayaka -- The relational work of Turkish YouTubers : negotiating money and affective bonding with the audience / Elif Birced -- Engagement campaigns in Brazil : digital influencers and visibility labour on Instagram / Issaaf Karwahi -- Creators at work : navigating dual careers in the Chilean platform economy / Karis K. Wilson and Arturo Arriagada -- From TV to online freelancing : Pakistani creator labour at the intersection of mass media and platform cultures / Elliot Montpellier -- From fraught politics to influencer ethics : patriotism, spirituality, and survival in Nigerian creator cultures / Jaana Serres -- Feminist activist-creator practices of exposing : navigating gender hate, algorithmic moderation, and state regulation in Hong Kong / Cecilia Ka Hei Wong -- When platform becomes landlords : algorithmic gentrification and the structural displacement of Kuaishou's jiazu creators / Xiaoting Yu.
Abstract "Global South Creator Cultures situates creator labour within the geographic specificities of nation-states and examines the working conditions of social media creators and the geographical challenges of their work, offering a four-part conceptual framework for studying creator cultures. Rather than placing creator cultures in the Global South against those in the Global North to produce a series of binaries, it puts them in dialogue by shedding light on the distinctive local factors shaping digital production cultures. Its eight chapters examine creator labour through approaches from media, communication, and cultural studies, as well as internet, platform, and creator studies. Rich with grounded subjective experiences of Global South creators, this collection is essential reading for students and academics of media, communication, and cultural studies, and appeals to anyone interested in understanding the complex relationship between nation-states, social media platforms, and creators"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Issued in other formOnline version http://id.loc.gov/entities/relationships/onlineversion Global South creator cultures Abingdon, Oxon ; New York, NY : Routledge, 2026 9781003600688
LCCN 2025036528
ISBN9781032988047
ISBN9781032773544 hardcover
ISBN1032773545 hardcover
ISBN1032988045 paperback
ISBNelectronic book