How to do critical discourse analysis a multimodal introduction / David Machin, Andrea Mayr.
| Author/creator | Machin, David, 1966 |
| Other author | Mayr, Andrea, 1972 |
| Format | Electronic |
| Edition | Second edition. |
| Publication Info | London ; Thousand Oaks, California : SAGE, [2023] |
| Description | 349 pages illustrations 26 cm |
| Supplemental Content | Full text available from SAGE Research Methods Core |
| Subjects |
| Portion of title | Critical discourse analysis |
| Physical medium | illustrations |
| Contents | Introduction: shaping the world through language -- Making active choices: Language as a set of resources -- Analysing semiotic choices: Words and images -- Presenting speech and speakers: Quoting verbs -- Representing people: Language and identity -- Representing action: Transitivity and verb processes -- Concealing and taking for granted: Nominalisation and presupposition -- Persuading with abstraction: Rhetoric and metaphor -- Committing and evading: Truth, modality and hedging -- Conclusion: Multimodal critical discourse analysis and its discontents |
| Abstract | "How is language used? This book sheds light on the different ways language can be used for different outcomes. Machin and Mayr examine how discourses signify ideas, values and identities through implicit and complex semiotic choices. With a focus on a multimodal approach - Images, tables and case studies - the book guides students to an understanding of how subtle plays of co-operation, negotiation and deception are played out in everyday media texts. The book is approachable and accessible for social science and linguistic students, with a focus on using material to design projects and help answers your specific questions. Alongside this, the diverse range of methodological approaches such as Appraisal Theory and Conversation Analysis will allow you to gain a wider understanding into Critical Discourse Analysis (CDA) and understand the relationship between language and social practices. Addressing communication in our post-modern society, the book has a unique and compelling point of view of contemporary examples of CDA - but never oversimplifies it. David Machin is a lecturer at Cardiff University. Andrea Mayr is an Assistant Professor at Zayed University, UAE" -- Provided by publisher. |
| Bibliography note | Includes bibliographical references (pages 323-339) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2022943927 |
| ISBN | 9781529772999 hardback |
| ISBN | 1529772990 hardback |
| ISBN | 9781529772982 paperback |
| ISBN | 1529772982 paperback |
| ISBN | electronic publication |
| ISBN | electronic book |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |