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005 20260304140036.4;

008 250911t20252026enka b 001 0 eng c;

019 a| 1527881505;

020 a| 9781836621478;

020 a| 1836621477;

020 z| 9781836621485q| ePub ebook;

020 z| 9781836621461q| PDF ebook;

035 a| (OCoLC)1545081245z| (OCoLC)1527881505;

042 a| pcc;

043 a| f-sa---;

050 4 a| HM851b| .F76 2025;

082 04 a| 303.48332| 23;

245 00 a| From mainstream to digital :b| South African perspectives on participatory media cultures /c| edited by Natalie Le Clue, Catherine Duncan and Janelle Vermaak-Griessel.;

250 a| First edition.;

264 1 a| Leeds :b| Emerald Publishing,c| 2025.;

300 a| xi, 188 pages :b| illustrations ;c| 24 cm.;

336 a| textb| txt2| rdacontent;

337 a| unmediatedb| n2| rdamedia;

338 a| volumeb| nc2| rdacarrier;

490 1 a| Diverse perspectives on creating a fairer society;

504 a| Includes bibliographical references and index.;

505 0 a| Introduction / Natalie Le Clue, Catherine Duncan, and Janelle Vermaak-Griessel -- 1. Visual storytelling and self-expression as participation on Instagram: Negotiating and constructing feminine gendered identities / Kayley Jade Webster and Sarah Gibson -- 2. WhatsApp warriors: Exploring South African fan engagement in digital communities / Janelle Vermaak-Griessel -- 3. From screen to stream: Politicising COVID-19 vaccination in Carte Blanche's online audience / Natalie Le Clue -- 4. TikTok's influencer culture: Impact on South African politics during the COVID-19 lockdown / Adelina Mbinjama -- 5. Expanding audiences or limiting them? The dilemma of local participation in an online global COVID-19 prevention campaign / Sarah Haffenden, Emma Durden, and Sarah Gibson -- 6. What's in it for them?: The use of social media by influencer social entrepreneurs / Wishes Tendayi Mututwa and Oluyinka Osunkunle -- 7. Yi market yama phara: The importance of social media for small business development / Mvuzo Ponono -- 8. Cultivating creativity in fashion design education: A visual-textual design model to address online visual overload / Mieke Janse van Rensburg and Bruce S. Cadle -- 9. Fan participation in South Africa's cultural economy / Catherine Duncan -- Conclusion / Natalie Le Clue, Catherine Duncan, and Janelle Vermaak-Griessel.;

650 0 a| Digital mediaz| South Africa.;

650 0 a| Computing platforms.;

700 1 a| Le Clue, Natalie,e| editor.;

700 1 a| Duncan, Catherinec| (Lecturer in film and media studies),e| editor.;

700 1 a| Vermaak-Griessel, Janelle,e| editor.;

776 08 i| ebook version :z| 9781836621485;

830 0 a| Diverse perspectives on creating a fairer society.;

949 a| Order on Demandw| ASISh| JOYNER219;

960 o| 1s| 105.00u| JSOCz| USD;

961 f| DMDm| 138099;

596 a| 1;

998 a| 6723692;

999 a| ORDER ON DEMANDw| ASISc| 1i| 6723692-1001l| JYBPDDAPm| JOYNERr| Ys| Yt| JYBPDDAPUu| 5/13/2026;

From mainstream to digital : South African perspectives on participatory media cultures / edited by Natalie Le Clue, Catherine Duncan and Janelle Vermaak-Griessel.

Other author	Le Clue, Natalie, editor.
Other author	Duncan, Catherine (Lecturer in film and media studies), editor.
Other author	Vermaak-Griessel, Janelle, editor.
Format	Book
Edition	First edition.
Publication	Leeds : Emerald Publishing, 2025.
Copyright Date	©2026
Description	xi, 188 pages : illustrations ; 24 cm.
Subjects	Digital media--South Africa. Computing platforms.

Series	Diverse perspectives on creating a fairer society Diverse perspectives on creating a fairer society.
Contents	Introduction / Natalie Le Clue, Catherine Duncan, and Janelle Vermaak-Griessel -- 1. Visual storytelling and self-expression as participation on Instagram: Negotiating and constructing feminine gendered identities / Kayley Jade Webster and Sarah Gibson -- 2. WhatsApp warriors: Exploring South African fan engagement in digital communities / Janelle Vermaak-Griessel -- 3. From screen to stream: Politicising COVID-19 vaccination in Carte Blanche's online audience / Natalie Le Clue -- 4. TikTok's influencer culture: Impact on South African politics during the COVID-19 lockdown / Adelina Mbinjama -- 5. Expanding audiences or limiting them? The dilemma of local participation in an online global COVID-19 prevention campaign / Sarah Haffenden, Emma Durden, and Sarah Gibson -- 6. What's in it for them?: The use of social media by influencer social entrepreneurs / Wishes Tendayi Mututwa and Oluyinka Osunkunle -- 7. Yi market yama phara: The importance of social media for small business development / Mvuzo Ponono -- 8. Cultivating creativity in fashion design education: A visual-textual design model to address online visual overload / Mieke Janse van Rensburg and Bruce S. Cadle -- 9. Fan participation in South Africa's cultural economy / Catherine Duncan -- Conclusion / Natalie Le Clue, Catherine Duncan, and Janelle Vermaak-Griessel.
Bibliography note	Includes bibliographical references and index.
Issued in other form	ebook version : 9781836621485
ISBN	9781836621478
ISBN	1836621477
ISBN	ePub ebook
ISBN	PDF ebook

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