| Contents |
Conceptualising Communication for Social Change in Sub-Saharan Africa -- Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka -- Part I: Foundations and Frameworks -- African Theoretical Frameworks for Communication and Social Change / Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka -- Power and Representation in Communication for Social Change / Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka -- The Resilience of Traditional Media in the Digital Media Age / Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka -- Autocentric Ubuntu and Communication for Social Change / Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka -- Part II: Applications and Case Studies -- Indigenous Communication and Environmental Conservation / Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka -- Indigenous Language Community Radio Broadcasting / Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka -- Health Communication in Times of Crisis / Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka -- Co-Created Digital Storytelling for Empowerment and Change for Sustainable Environmental / Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka -- Part III: Contemporary Movements and Future Directions -- Contemporary Social Movements in Sub-Saharan Africa / Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka -- Empowering Grassroots Movements in Sub-Saharan Africa / Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka -- Digital and Hashtag Activism / Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka -- Charting the path forward for Communication for Social Change in Sub-Saharan Africa / Chimwemwe Chavinda, Victor Chikaipa, Jimmy Kainja, Japhet Mchakulu, Yamikani Ndasauka |
| Abstract |
"Communication for Social Change in Sub-Saharan Africa: Amplifying the Marginalised Voices examines how communication serves as a catalyst for transformative change across the continent. It demonstrates how dialogue, storytelling, and media can motivate action and promote progress towards more equitable and inclusive societies. Drawing on vivid narratives and diverse case studies, the book examines how communities are using communication to address issues such as gender inequality, public health, human rights, and participatory governance. It highlights the rise of digital activism and grassroots movements that are redefining civic engagement and social transformation. By showcasing how new media technologies enable individuals to craft their own narratives, the book emphasises communication's crucial role in fostering collective agency and sustainable change. This book is aimed at scholars, practitioners, and policymakers in political science, development studies, and media and communication. It will also appeal to activists, journalists, and students who seek to understand how communication can be used to amplify marginalised voices and generate lasting social impact across Sub-Saharan Africa"-- Provided by publisher. |
