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LEADER 01142cam 2200337 4500

001 ocm01054399;

005 20141212134245.0;

008 740917s1974 mau b 001 0 eng ;

010 a| 74020592;

020 a| 088410253X;

035 a| (Sirsi) o01054399;

035 a| (OCoLC)1054399;

049 a| ERE*;

050 00 a| HF5821b| .F45;

082 0 a| 659.1;

100 1 a| Ferguson, James Milton.=| ^A63755;

245 10 a| Advertising and competition ;b| theory, measurement, fact /c| [by] James M. Ferguson.;

260 a| Cambridge, Mass. :b| Ballinger Pub. Co.,c| [1974];

300 a| xiii, 190 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Bibliography: p. 171-188.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Competition.=| ^A31720;

650 0 a| Advertisingx| Rate of return.=| ^A63756;

919 a| BOOK;

596 a| 1;

998 a| 67413;

999 a| HF5821 .F45w| LCc| 1i| 310372000747155d| 5/6/2009e| 5/17/1990f| 1/30/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 3/11/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Advertising and competition ; theory, measurement, fact / [by] James M. Ferguson.

Author/creator	Ferguson, James Milton
Format	Book
Publication Info	Cambridge, Mass. : Ballinger Pub. Co., [1974]
Description	xiii, 190 pages ; 24 cm
Subjects	Advertising. Competition. Advertising--Rate of return.

Bibliography note	Bibliography: p. 171-188.
LCCN	74020592
ISBN	088410253X

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5821 .F45	✔ Available	Place Hold

Advertising and competition ; theory, measurement, fact / [by] James M. Ferguson.

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