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LEADER 01298cam 2200361 a 4500

001 ocm42714619;

003 OCoLC;

005 20141212134300.0;

008 991027s1999 nyua b 001 0 eng c;

020 a| 0823066312 :c| $35.00;

035 a| (Sirsi) o42714619;

035 a| (OCoLC)42714619;

042 a| pcc;

049 a| EREE;

050 4 a| HD59.2b| .C37 1999;

082 04 a| 658.827;

100 1 a| Carter, David E.=| ^A46923;

245 10 a| Branding :b| the power of market identity /c| by David E. Carter ; with an introduction by Jeffrey F. Rayport.;

260 a| New York, N.Y. :b| Hearst Books International,c| 1999.;

300 a| 183 pages :b| chiefly color illustrations ;c| 26 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 183) and index.;

650 0 a| Business namesx| Management.=| ^A113978;

650 0 a| Brand name productsx| Management.=| ^A331687;

650 0 a| Corporate image.=| ^A155789;

650 0 a| Logos (Symbols)=| ^A399273;

994 a| E0b| ERE;

596 a| 1;

998 a| 674341;

999 a| HD59.2 .C37 1999w| LCc| 1i| 30372010342597d| 5/18/2011e| 4/26/2011f| 2/7/2011g| 2l| JGESm| JOYNERn| 11r| Ys| Yt| JGESBKu| 1/13/2000x| BOOKz| JSTACKSo| .STAFF. 0;

Branding : the power of market identity / by David E. Carter ; with an introduction by Jeffrey F. Rayport.

Author/creator	Carter, David E.
Format	Book
Publication Info	New York, N.Y. : Hearst Books International, 1999.
Description	183 pages : chiefly color illustrations ; 26 cm
Subjects	Business names--Management. Brand name products--Management. Corporate image. Logos (Symbols)

Bibliography note	Includes bibliographical references (p. 183) and index.
ISBN	0823066312 :

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD59.2 .C37 1999	✔ Available	Place Hold

Branding : the power of market identity / by David E. Carter ; with an introduction by Jeffrey F. Rayport.

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