Consumer behavior / John C. Mowen, Michael Minor.

Author/creator Mowen, John C.
Other author Minor, Michael, 1950-
Format Book
Edition5th ed.
Publication InfoUpper Saddle River, N.J. : Prentice-Hall, ©1998.
Descriptionxxi, 696 pages : illustrations (some color) ; 27 cm
Subjects

Bibliography noteIncludes bibliographical references and indexes.
LCCN 97003101
ISBN0137371152

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.32 .M68 1998 ✔ Available Place Hold