A Basic bibliography on marketing research / compiled by Robert Ferber [and others].
| Other author | Ferber, Robert, 1922-1981 |
| Other author | Wales, Hugh G. |
| Format | Book |
| Edition | [3d ed.], 1974 revision. |
| Publication Info | [Chicago] : American Marketing Association, 1974. |
| Description | x, 299 pages ; 23 cm. |
| Subjects |
| Series | Bibliography series (American Marketing Association) ; no. 2 Bibliography series (American Marketing Association) ; no. 2. ^A24730 |
| General note | First-2d editions by H. G. Wales and R. Ferber. |
| General note | Includes index. |
| LCCN | 74187908 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | Z7164.M18 B35 1974 | ✔ Available | Place Hold |