Crowded airwaves : campaign advertising in elections / James A. Thurber, Candice J. Nelson, David A. Dulio, editors.

Other author Thurber, James A., 1943-
Other author Nelson, Candice J., 1949-
Other author Dulio, David A.
Format Book
Publication InfoWashington, D.C. : Brookings Institution Press, ©2000.
Descriptionvii, 187 pages : illustrations ; 24 cm
Subjects

Contents 1. Introduction / David A. Dulio, Candice J. Nelson, and James A. Thurber -- 2. Effectiveness of negative political advertising / Richard R. Lau and Lee Sigelman -- 3. Eliminate the negative? Categories of analysis for political advertisements / Kathleen Hall Jamieson, Paul Waldman, and Susan Sherr -- 4. How negative campaigning enhances knowledge of Senate elections / Kim Fridkin Kahn and Patrick J. Kenney -- 5. Agenda setting and campaign advertising in congressional elections / Paul S. Herrnson and Kelly D. Patterson -- 6. "Basic rule" voting: impact of campaigns on party- and approval-based voting / Shanto Iyengar and John R. Petrocik -- 7. How issue ads have reshaped American politics / Darrell M. West -- 8. Summary and conclusions / David A. Dulio, Candice J. Nelson, and James A. Thurber.
Bibliography noteIncludes bibliographical references and index.
LCCN 00008231
ISBN0815784562 (cloth)
ISBN0815784554 (pbk.)