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LEADER 01299cam 2200361Ia 4500

001 ocm45019491;

003 OCoLC;

005 20141212143933.0;

008 000204s2001 njua b 001 0 eng ;

010 a| 00022379;

020 a| 0130276618;

035 a| (Sirsi) o45019491;

035 a| (OCoLC)45019491;

040 a| DLCc| EQOd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.135b| .K47 2001;

082 00 a| 658.8/022| 21;

100 1 a| Kerin, Roger A.=| ^A174907;

245 10 a| Strategic marketing problems :b| cases and comments /c| Roger A. Kerin, Robert A. Peterson.;

250 a| 9th ed.;

300 a| xiii, 729 pages :b| illustrations ;c| 29 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and indexes.;

650 0 a| Marketingx| Decision makingv| Case studies.=| ^A1005300;

650 0 a| Marketingx| Managementv| Case studies.=| ^A461762;

700 1 a| Peterson, Robert A.q| (Robert Allen),d| 1944-=| ^A403927;

994 a| X0b| ERE;

596 a| 1;

998 a| 766621;

999 a| HF5415.135 .K47 2001w| LCc| 1i| 30372010810239d| 1/27/2017e| 9/11/2011f| 3/27/2009g| 1l| JGESm| JOYNERn| 9q| 1r| Ys| Yt| JGESBKu| 9/19/2000x| BOOKz| JSTACKSo| .STAFF. 0;

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

Author/creator	Kerin, Roger A.
Other author	Peterson, Robert A. (Robert Allen), 1944-
Format	Book
Edition	9th ed.
Publication Info	Upper Saddle River, N.J. : Prentice Hall, ©2001.
Description	xiii, 729 pages : illustrations ; 29 cm
Subjects	Marketing--Decision making. --Case studies. Marketing--Management. --Case studies.

Bibliography note	Includes bibliographical references and indexes.
LCCN	00022379
ISBN	0130276618

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.135 .K47 2001	✔ Available	Place Hold

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

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