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003 OCoLC;

005 20141212144526.0;

008 000330s2000 enka b 001 0 eng ;

010 a| 00037459;

015 a| GBA0-Z3376;

019 a| 43458152;

020 a| 0198297793;

020 a| 0198297785;

035 a| (Sirsi) o43798417;

035 a| (OCoLC)43798417;

042 a| pcc;

049 a| EREE;

050 00 a| HD59.2b| .E93 2000;

082 00 a| 659.2/852| 21;

245 04 a| The expressive organization :b| linking identity, reputation, and the corporate brand /c| edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.;

260 a| Oxford ;a| New York :b| Oxford University Press,c| 2000.;

300 a| xv, 292 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Scaling the tower of Babel: relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz -- Organizational identity as moral philosophy: competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over the corporation / Wally Olins -- Markets and meanings: re-imagining organizational life / Paul du Gay -- The road to transparency: reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter -- Building and managing corporate brand equity / Kevin Lane Keller -- Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson -- Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel -- Planning and communicating using stories / Gordon G. Shaw -- Managing the corporate story / Mogens Holten Larsen -- Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen -- The communication advantage: a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman -- Self-absorption and self-seduction in the corporate identity game / Lars Thøger Christensen and George Cheney -- Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska.;

650 0 a| Corporate image.=| ^A155789;

650 0 a| Corporationsx| Public relations.=| ^A17229;

650 0 a| Business communication.=| ^A218513;

650 0 a| Branding (Marketing)=| ^A755863;

700 1 a| Schultz, Majken.=| ^A361913;

700 1 a| Hatch, Mary Jo.=| ^A464467;

700 1 a| Holten Larsen, Mogens.=| ^A464468;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2000-11-08b| 74d| 3.73e| 62.16f| 554905;

596 a| 1;

998 a| 774067;

999 a| HD59.2 .E93 2000w| LCc| 1i| 30372010738612d| 5/6/2009e| 2/9/2009f| 7/31/2008g| 1l| JGESm| JOYNERn| 2p| $62.16r| Ys| Yt| JGESBKu| 11/17/2000x| BOOKz| JSTACKSo| .STAFF. 0;

The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.

Other author	Schultz, Majken.
Other author	Hatch, Mary Jo.
Other author	Holten Larsen, Mogens.
Format	Book
Publication Info	Oxford ; New York : Oxford University Press, 2000.
Description	xv, 292 pages : illustrations ; 24 cm
Subjects	Corporate image. Corporations--Public relations. Business communication. Branding (Marketing)

Contents	Scaling the tower of Babel: relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz -- Organizational identity as moral philosophy: competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over the corporation / Wally Olins -- Markets and meanings: re-imagining organizational life / Paul du Gay -- The road to transparency: reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter -- Building and managing corporate brand equity / Kevin Lane Keller -- Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson -- Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel -- Planning and communicating using stories / Gordon G. Shaw -- Managing the corporate story / Mogens Holten Larsen -- Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen -- The communication advantage: a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman -- Self-absorption and self-seduction in the corporate identity game / Lars Thøger Christensen and George Cheney -- Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska.
Bibliography note	Includes bibliographical references and index.
LCCN	00037459
ISBN	0198297793
ISBN	0198297785

The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.

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