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LEADER 01219cam 2200361 i 4500

001 ocm01287585;

005 20141212145310.0;

008 750324s1975 ilua b 001 0 eng ;

010 a| 74012923;

020 a| 0256016364;

035 a| (Sirsi) o01287585;

035 a| (OCoLC)1287585;

049 a| ERE*;

050 00 a| HF5415b| .E65 1975;

082 0 a| 658.8;

100 1 a| Engel, James F.=| ^A19182;

245 10 a| Promotional strategy /c| James F. Engel, Hugh G. Wales, Martin R. Warshaw.;

250 a| 3d ed.;

260 a| Homewood, Ill. :b| R. D. Irwin,c| 1975.;

300 a| xiii, 650 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Marketing.=| ^A16179;

650 0 a| Advertising.=| ^A4605;

700 1 a| Wales, Hugh G.=| ^A543102;

700 1 a| Warshaw, Martin R.=| ^A550820;

919 a| BOOK;

596 a| 1;

998 a| 78314;

999 a| HF5415 .E65 1975w| LCc| 1i| 310372000885864d| 5/6/2009e| 11/22/1999f| 3/27/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 3/21/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Promotional strategy / James F. Engel, Hugh G. Wales, Martin R. Warshaw.

Author/creator	Engel, James F.
Other author	Wales, Hugh G.
Other author	Warshaw, Martin R.
Format	Book
Edition	3d ed.
Publication Info	Homewood, Ill. : R. D. Irwin, 1975.
Description	xiii, 650 pages : illustrations ; 24 cm
Subjects	Marketing. Advertising.

Bibliography note	Includes bibliographical references and index.
LCCN	74012923
ISBN	0256016364

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .E65 1975	✔ Available	Place Hold

Promotional strategy / James F. Engel, Hugh G. Wales, Martin R. Warshaw.

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