/LC.GIF&client=easterncarolinaedu)
Moderating focus groups : a practical guide for group facilitation / Thomas L. Greenbaum.
| Author/creator | Greenbaum, Thomas L. |
| Format | Book |
| Publication Info | Thousand Oaks, Calif. : Sage Publications, ©2000. |
| Description | xii, 249 pages : illustrations ; 24 cm |
| Subjects |
| Contents | Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups. |
| General note | Includes index. |
| LCCN | 99006959 |
| ISBN | 0761920439 (hardcover : alk. paper) |
| ISBN | 0761920447 (pbk. : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | H61.28 .S73 2000 | ✔ Available | Place Hold |