News for a change : an advocate's guide to working with the media / Lawrence Wallack [and others].

Other author Wallack, Lawrence Marshall.
Format Book
Publication InfoThousand Oaks, Calif : Sage Publications, ©1999.
Descriptionxiv, 152 pages : illustrations ; 29 cm
Subjects
Press and politics--United States.
Press and propaganda--United States.
Advocacy advertising--United States.
Social advocacy--United States.
United States--Politics and government. --1993-2001.

Contents Foreword by Makani Themba-Nixon I -- Preface -- Introduction -- Developing strategy -- Getting to know the media -- Thinking like a journalist: getting attention -- Thinking like an advocate: shaping the story -- Creating news -- Talking to journalists -- Editorial page strategies -- Other strategies: paid advertising, talk radio and the Internet -- Evaluation: how to tell if your media work is successful -- Conclusion -- Appendix A: Worksheets and exercises I -- Appendix B: Further resources.
Bibliography noteIncludes bibliographical references (p. 141-142) and index.
LCCN 99006310
ISBN0761919236 (alk. paper)
ISBN0761919244 (pbk. : alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks PN4888.P6 N48 1999 ✔ Available Place Hold