Marketing management / Richard P. Bagozzi [and others].
| Other author | Bagozzi, Richard P. |
| Format | Book |
| Publication Info | Upper Saddle River, N.J. : Prentice Hall, ©1998. |
| Description | xxii, 718 pages : color illustrations ; 27 cm |
| Subjects |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 97036484 |
| ISBN | 0023051620 |