Marketing management / Richard P. Bagozzi [and others].

Other author Bagozzi, Richard P.
Format Book
Publication InfoUpper Saddle River, N.J. : Prentice Hall, ©1998.
Descriptionxxii, 718 pages : color illustrations ; 27 cm
Subjects

Bibliography noteIncludes bibliographical references and index.
LCCN 97036484
ISBN0023051620