E-commerce : a platform for integrated marketing ; case study on U.S. retailing / Inga D. Schmidt, Thomas Döbler, Michael Schenk.

Author/creator Schmidt, Inga D.
Other author Döbler, Thomas.
Other author Schenk, Michael.
Format Book
Publication InfoMùˆnster : Lit ; Piscataway, NJ : Distributed in North America by Transaction Publishers, 2000.
Description203 pages : illustrations ; 22 cm.
Subjects

SeriesMarkt, Kommunikation, Innovation ; Bd. 4
Markt, Kommunikation, Innovation ; Bd. 4. ^A474847
Bibliography noteIncludes bibliographical references (p. 193-203).
ISBN382584661X