E-commerce : a platform for integrated marketing ; case study on U.S. retailing / Inga D. Schmidt, Thomas Döbler, Michael Schenk.
| Author/creator | Schmidt, Inga D. |
| Other author | Döbler, Thomas. |
| Other author | Schenk, Michael. |
| Format | Book |
| Publication Info | Mùˆnster : Lit ; Piscataway, NJ : Distributed in North America by Transaction Publishers, 2000. |
| Description | 203 pages : illustrations ; 22 cm. |
| Subjects |
| Series | Markt, Kommunikation, Innovation ; Bd. 4 Markt, Kommunikation, Innovation ; Bd. 4. ^A474847 |
| Bibliography note | Includes bibliographical references (p. 193-203). |
| ISBN | 382584661X |