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LEADER 01478cam 22004094a 4500

001 ocm44634239;

003 OCoLC;

005 20141212151030.0;

008 000719s2001 caua b 001 0 eng ;

010 a| 00010502;

020 a| 0761911022 (hardcover);

020 a| 0761911030 (alk. paper);

035 a| (Sirsi) o44634239;

035 a| (OCoLC)44634239;

040 a| DLCc| DLCd| C#Pd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.127b| .T48 2001;

082 00 a| 658.8/0089/009732| 21;

100 1 a| Tharp, Marye C.=| ^A476514;

245 10 a| Marketing and consumer identity in multicultural America /c| Marye C. Tharp.;

300 a| xvi, 397 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 315-359) and index.;

650 0 a| Target marketingz| United States.=| ^A1037363;

650 0 a| Market segmentationz| United States.=| ^A1005297;

650 0 a| Consumersz| United Statesx| Attitudes.=| ^A96529;

650 0 a| Multiculturalismz| United States.=| ^A346998;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2001-05-23b| 38.95d| 2.22e| 37.01f| 834742;

596 a| 1;

998 a| 802433;

999 a| HF5415.127 .T48 2001w| LCc| 1i| 30372011141915d| 5/6/2009e| 5/22/2003f| 3/27/2009g| 1l| JGESm| JOYNERn| 3p| $37.01r| Ys| Yt| JGESBKu| 6/7/2001x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing and consumer identity in multicultural America / Marye C. Tharp.

Author/creator	Tharp, Marye C.
Format	Book
Publication Info	Thousand Oaks, Calif. : Sage Publications, ©2001.
Description	xvi, 397 pages : illustrations ; 23 cm
Subjects	Target marketing--United States. Market segmentation--United States. Consumers--United States. --Attitudes. Multiculturalism--United States.

Bibliography note	Includes bibliographical references (p. 315-359) and index.
LCCN	00010502
ISBN	0761911022 (hardcover)
ISBN	0761911030 (alk. paper)

Marketing and consumer identity in multicultural America / Marye C. Tharp.

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