/LC.GIF&client=easterncarolinaedu)
Marketing by menu / Nancy Loman Scanlon.
| Author/creator | Scanlon, Nancy Loman |
| Format | Book |
| Edition | 3rd ed. |
| Publication Info | New York : John Wiley, ©1999. |
| Description | xii, 257 pages : illustrations ; 29 cm |
| Subjects |
| Contents | The commercial menu -- Planning for profit -- Costing for profit -- Pricing for profit -- Menu item selection -- Setting quality standards -- Marketing with menu design -- Marketing with copy -- Restaurant concept and cuisine trends -- Specialty menus -- The changing customer. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 98008155 |
| ISBN | 0471253308 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | TX911.3.M45 S38 1999 | ✔ Available | Place Hold |