The informed student guide to marketing / edited by Philip J. Kitchen and Tony Proctor.
| Other author | Kitchen, Philip J. |
| Other author | Proctor, Tony. |
| Format | Book |
| Publication Info | London : Thomson Learning, ©2001. |
| Description | xi, 321 pages : illustrations ; 24 cm |
| Subjects |
| Portion of title | Marketing |
| Bibliography note | Includes bibliographical references. |
| ISBN | 186152546X |