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001 ocm43114292;

003 OCoLC;

005 20141212155928.0;

008 991213s2000 nju b 001 0 eng ;

010 a| 99087341;

015 a| GBA1-26846;

020 a| 080583382X (cloth : alk. paper);

035 a| (Sirsi) o43114292;

035 a| (OCoLC)43114292;

043 a| n-us---;

049 a| EREE;

050 00 a| PN1992.8.A32b| R47 2000;

082 00 a| 659.1/9302232| 21;

245 00 a| Research in media promotion /c| edited by Susan Tyler Eastman.;

260 a| Mahwah, N.J. :b| Lawrence Erlbaum Associates,c| 2000.;

300 a| xiii, 365 pages ;c| 23 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Lea's communication series;

500 a| A collection of 11 original studies.;

504 a| Includes bibliographical references and indexes.;

650 0 a| Advertisingx| Television programsz| United States.=| ^A330966;

700 1 a| Eastman, Susan Tyler.=| ^A198681;

830 0 a| LEA's communication series.=| ^A331122;

994 a| E0b| ERE;

596 a| 1;

998 a| 848994;

999 a| PN1992.8.A32 R47 2000w| LCc| 1i| 30372011161533d| 3/1/2013f| 3/1/2013g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 8/8/2001x| BOOKz| JSTACKSo| .STAFF. 0;

Research in media promotion / edited by Susan Tyler Eastman.

Other author	Eastman, Susan Tyler.
Format	Book
Publication Info	Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.
Description	xiii, 365 pages ; 23 cm.
Subjects	Advertising--Television programs. --United States.

Series	Lea's communication series LEA's communication series. ^A331122
General note	A collection of 11 original studies.
Bibliography note	Includes bibliographical references and indexes.
LCCN	99087341
ISBN	080583382X (cloth : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	PN1992.8.A32 R47 2000	✔ Available	Place Hold

Research in media promotion / edited by Susan Tyler Eastman.

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