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003 OCoLC;

005 20141212160306.0;

008 010621s2002 maua b 001 0 eng ;

010 a| 2001037780;

020 a| 024080497X (pbk. : alk. paper);

035 a| (Sirsi) o47254185;

035 a| (OCoLC)47254185;

040 a| DLCc| DLCd| C#Pd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HE8689.7.M37b| P76 2002;

082 00 a| 384.55/06882| 21;

245 00 a| Promotion and marketing for broadcasting, cable, and the Web /c| edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.;

250 a| 4th ed.;

300 a| xiii, 274 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 259-263) and index.;

650 0 a| Television broadcastingx| Marketing.=| ^A15660;

650 0 a| Radio broadcastingx| Marketing.=| ^A15659;

650 0 a| Cable televisionx| Marketing.=| ^A30092;

700 1 a| Eastman, Susan Tyler.=| ^A198681;

700 1 a| Klein, Robert A.,d| 1928-=| ^A414744;

700 1 a| Ferguson, Douglas A.=| ^A395994;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2001-09-12b| 40.99d| 2.46e| 40.99f| 893661;

596 a| 1;

998 a| 853737;

999 a| HE8689.7.M37 P76 2002w| LCc| 1i| 30372011204952d| 5/6/2009e| 1/20/2005f| 3/23/2009g| 1l| JGESm| JOYNERn| 2p| $40.99r| Ys| Yt| JGESBKu| 9/27/2001x| BOOKz| JSTACKSo| .STAFF. 0;

Promotion and marketing for broadcasting, cable, and the Web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

Other author	Eastman, Susan Tyler.
Other author	Klein, Robert A., 1928-
Other author	Ferguson, Douglas A.
Format	Book
Edition	4th ed.
Publication Info	Boston : Focal Press, ©2002.
Description	xiii, 274 pages : illustrations ; 24 cm
Subjects	Television broadcasting--Marketing. Radio broadcasting--Marketing. Cable television--Marketing.

Bibliography note	Includes bibliographical references (p. 259-263) and index.
LCCN	2001037780
ISBN	024080497X (pbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HE8689.7.M37 P76 2002	✔ Available	Place Hold

Promotion and marketing for broadcasting, cable, and the Web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

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