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001 ocm48113412;

003 OCoLC;

005 20141212160412.0;

008 011009s2001 caua b 001 0 eng d;

020 a| 078795795X;

035 a| (Sirsi) o48113412;

035 a| (OCoLC)48113412;

040 a| TKNc| TKNd| EREd| UtOrBLW;

043 a| n-us---;

049 a| EREE;

090 a| LB2342.82b| .Z46 2001;

100 1 a| Zemsky, Robert,d| 1940-=| ^A183706;

245 10 a| Higher education as competitive enterprise :b| when markets matter /c| Robert Zemsky, Susan Shaman, [and] Daniel B. Shapiro, authors.;

300 a| 108 pages :b| illustrations ;c| 23 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| New directions for institutional research ;v| no. 111;

500 a| "Fall 2001" -- T.p.;

504 a| Includes bibliographical references (p.103-104) and index.;

650 0 a| College studentsx| Recruitingz| United States.=| ^A1236737;

650 0 a| Education, Higherz| United Statesx| Marketing.=| ^A10689;

650 0 a| College students as consumersz| United States.=| ^A862469;

650 0 a| Universities and collegesx| Public relationsz| United States.=| ^A1023570;

650 0 a| Education, Higherx| Economic aspectsz| United States.=| ^A57653;

650 0 a| College publicityz| United States.=| ^A273799;

650 0 a| Marketingz| United Statesx| Planning.=| ^A50009;

700 1 a| Shaman, Susan.=| ^A312721;

700 1 a| Shapiro, Daniel B.,d| 1948-=| ^A492054;

830 0 a| New directions for institutional researchv| no. 111.=| ^A87914;

994 a| X0b| ERE;

596 a| 1;

998 a| 855931;

999 a| LB2342.82 .Z46 2001w| LCc| 1i| 30372011212039d| 5/6/2010e| 12/3/2009l| JGESm| JOYNERn| 6r| Ys| Yt| JGESBKu| 10/15/2001x| BOOKz| JSTACKSo| .STAFF. 0;

Higher education as competitive enterprise : when markets matter / Robert Zemsky, Susan Shaman, [and] Daniel B. Shapiro, authors.

Author/creator	Zemsky, Robert, 1940-
Other author	Shaman, Susan.
Other author	Shapiro, Daniel B., 1948-
Format	Book
Publication Info	San Francisco : Josey-Bass Publishers, ©2001.
Description	108 pages : illustrations ; 23 cm.
Subjects	College students--Recruiting. --United States. Education, Higher--United States. --Marketing. College students as consumers--United States. Universities and colleges--Public relations. --United States. Education, Higher--Economic aspects. --United States. College publicity--United States. Universities and colleges--United States. --Administration. --Finance. Marketing--United States. --Planning.

Series	New directions for institutional research ; no. 111 New directions for institutional research no. 111. ^A87914
General note	"Fall 2001" -- T.p.
Bibliography note	Includes bibliographical references (p.103-104) and index.
ISBN	078795795X

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	LB2342.82 .Z46 2001	✔ Available	Place Hold

Higher education as competitive enterprise : when markets matter / Robert Zemsky, Susan Shaman, [and] Daniel B. Shapiro, authors.

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