Tools

LEADER 01465cam 22004094a 4500

001 ocm45714645;

003 OCoLC;

005 20141212160430.0;

008 010105s2001 cau b 001 0 eng ;

010 a| 2001016206;

020 a| 0520226690 (cloth : alk. paper);

020 a| 0520227247 (paper : alk. paper);

035 a| (Sirsi) o45714645;

035 a| (OCoLC)45714645;

040 a| DLCc| DLCd| UtOrBLW;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| HF5415.33.U6b| D38 2001;

082 00 a| 658.8/34/089680732| 21;

100 1 a| Dávila, Arlene M.,d| 1965-=| ^A395617;

245 10 a| Latinos, Inc. :b| the marketing and making of a people /c| Arlene Dávila.;

300 a| xv, 287 pages : illustrations ; 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 259-280) and index.;

650 0 a| Hispanic American consumers.=| ^A492231;

650 0 a| Market segmentationz| United States.=| ^A1005297;

650 0 a| Hispanic Americansx| Ethnic identity.=| ^A229611;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2001-10-17b| 22.5d| 1.39e| 21.38f| 912474;

596 a| 1;

998 a| 856189;

999 a| HF5415.33.U6 D38 2001w| LCc| 1i| 30372011218788d| 5/6/2009e| 12/20/2005f| 3/27/2009g| 1l| JGESm| JOYNERn| 5p| $21.38r| Ys| Yt| JGESBKu| 11/1/2001x| BOOKz| JSTACKSo| .STAFF. 0;

Latinos, Inc. : the marketing and making of a people / Arlene Dávila.

Author/creator	Dávila, Arlene M., 1965-
Format	Book
Publication Info	Berkeley, CA : University of California Press, ©2001.
Description	xv, 287 pages : illustrations ; 24 cm
Subjects	Hispanic American consumers. Market segmentation--United States. Hispanic Americans--Ethnic identity.

Bibliography note	Includes bibliographical references (p. 259-280) and index.
LCCN	2001016206
ISBN	0520226690 (cloth : alk. paper)
ISBN	0520227247 (paper : alk. paper)

Latinos, Inc. : the marketing and making of a people / Arlene Dávila.

Click here for more information about this title