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LEADER 01542cam 22004214a 4500

001 ocm47243985;

003 OCoLC;

005 20141212162019.0;

008 010627s2001 nyuaf b 001 0 eng ;

010 a| 2001046007;

020 a| 0333925408 (cloth);

035 a| (Sirsi) o47243985;

035 a| (OCoLC)47243985;

040 a| DLCc| DLCd| C#Pd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| GV716b| .B43 2001;

082 00 a| 338.4/3796722| 21;

100 1 a| Beck-Burridge, Martin.=| ^A515282;

245 10 a| Sports sponsorship and brand development :b| the Subaru and Jaguar stories /c| Martin Beck-Burridge and Jeremy Walton.;

260 a| New York :b| Palgrave,c| 2001.;

300 a| vi, 178 pages, 16 unnumbered pages of plates :b| illustrations (some color) ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

610 20 a| Fuji Jūkōgyō Kabushiki Kaisha.=| ^A515283;

610 20 a| Jaguar Cars Ltd.=| ^A515284;

650 0 a| Sports sponsorship.=| ^A368878;

650 0 a| Automobile racingx| Economic aspects.=| ^A70618;

650 0 a| Automobilesx| Marketing.=| ^A515285;

700 1 a| Walton, Jeremy,d| 1946-=| ^A515286;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2002-04-03b| 65d| 3.55e| 54.6f| 998531;

596 a| 1;

998 a| 873210;

999 a| GV716 .B43 2001w| LCc| 1i| 30372011632509d| 11/25/2009e| 11/14/2009f| 2/27/2009g| 1l| JGESm| JOYNERn| 3p| $54.60r| Ys| Yt| JGESBKu| 4/18/2002x| BOOKz| JSTACKSo| .STAFF. 0;

Sports sponsorship and brand development : the Subaru and Jaguar stories / Martin Beck-Burridge and Jeremy Walton.

Author/creator	Beck-Burridge, Martin
Other author	Walton, Jeremy, 1946-
Format	Book
Publication Info	New York : Palgrave, 2001.
Description	vi, 178 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm
Subjects	Fuji Jūkōgyō Kabushiki Kaisha. Jaguar Cars Ltd. Sports sponsorship. Automobile racing--Economic aspects. Automobiles--Marketing.

Bibliography note	Includes bibliographical references and index.
LCCN	2001046007
ISBN	0333925408 (cloth)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	GV716 .B43 2001	✔ Available	Place Hold

Sports sponsorship and brand development : the Subaru and Jaguar stories / Martin Beck-Burridge and Jeremy Walton.

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