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LEADER 01916nam 22004214a 4500

001 ocm45493423;

003 OCoLC;

005 20141212162300.0;

008 001130s2001 caua b 001 0 eng ;

010 a| 00012754;

015 a| GBA1-43502;

019 a| 47675730;

020 a| 0761919074 (cloth : alk. paper);

020 a| 0761919082 (pbk. : alk. paper);

035 a| (Sirsi) o45493423;

035 a| (OCoLC)45493423;

042 a| pcc;

049 a| EREE;

050 00 a| HM1196b| .S56 2001;

082 00 a| 303.3/422| 21;

100 1 a| Simons, Herbert W.,d| 1935-=| ^A548388;

245 10 a| Persuasion in society /c| Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.;

300 a| xxvi, 414 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.;

650 0 a| Persuasion (Psychology)x| Social aspects.=| ^A27909;

650 0 a| Persuasion (Rhetoric)=| ^A28334;

700 1 a| Morreale, Joanne,d| 1956-=| ^A323174;

700 1 a| Gronbeck, Bruce E.=| ^A113897;

994 a| X0b| ERE;

596 a| 1;

998 a| 876285;

999 a| HM1196 .S56 2001w| LCc| 1i| 30372011639439d| 3/22/2011e| 2/20/2011f| 3/3/2009g| 1l| JGESm| JOYNERn| 5q| 1r| Ys| Yt| JGESBKu| 5/13/2002x| BOOKz| JSTACKSo| .STAFF. 0;

Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.

Author/creator	Simons, Herbert W., 1935-
Other author	Morreale, Joanne, 1956-
Other author	Gronbeck, Bruce E.
Format	Book
Publication Info	Thousand Oaks, Calif. : Sage Publications, ©2001.
Description	xxvi, 414 pages : illustrations ; 24 cm
Subjects	Persuasion (Psychology)--Social aspects. Persuasion (Rhetoric)

Contents	Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
Bibliography note	Includes bibliographical references and index.
LCCN	00012754
ISBN	0761919074 (cloth : alk. paper)
ISBN	0761919082 (pbk. : alk. paper)

Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.

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