Selling the five rings : the International Olympic Committee and the rise of Olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Martyn.

Author/creator Barney, Robert Knight, 1932-
Other author Wenn, Stephen R., 1964-
Other author Martyn, Scott G., 1966-
Format Book
Publication InfoSalt Lake City : The University of Utah Press, ©2002.
Descriptionxvi, 384 pages : illustrations ; 24 cm
Subjects
International Olympic Committee.
Olympics--Economic aspects.
Television and sports.

Contents An epilogue as prologue : Sydney 2000, "the greatest games ever" -- The evolution of Olympic commercialism. Establishing a prospective gold mine : the early years. Avery Brundage and the Great Bread War : an Olympian precedent. Showdown in Melbourne, 1956 : evolution of the Olympic television rights concept. Conflict in the Olympic Movement : Avery Brundage, television money, and the Rome formula in the 1960s. Television and the 1970s : Munich and Montreal. Confrontations galore : Lake Placid, Moscow, and the 1980 Olympic festivals -- The IOC becomes a corporate entity. Protecting and exploiting the Olympic mystique : the emergence of TOP. Monique Berlioux's zenith : Sarajevo and Los Angeles television negotiations. The guard changes in Lausanne : Richard Pound, television negotiations, and the 1988 Olympic festivals. The IOC's new corporate face : the rise of meridian management. Turf war : the USOC, IOC, and Olympic television in the 1990s. Protecting American dollars : Mr. Samaranch goes to Washington. Reflections : commercial revenue, the Samaranch presidency, and challenges for Jacques Rogge.
Bibliography noteIncludes bibliographical references (p. 289-368) and index.
LCCN 2001006781
ISBN0874807131 (hard : alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks GV721.5 .B32 2002 ✔ Available Place Hold