Contemporary database marketing : concepts and applications / Martin Baier, Kurtis M. Ruf, Goutam Chakraborty.
| Author/creator | Baier, Martin |
| Other author | Ruf, Kurtis M. |
| Other author | Chakraborty, Goutam. |
| Format | Book |
| Publication Info | Evanston, Ill. : Racom Communication, ©2002. |
| Description | 320 pages : illustrations ; 25 cm + 1 computer laser optical disc (4 3/4 in.) |
| Subjects |
| Bibliography note | Includes bibliographical references (p. 315-316) and index. |
| Supplement note | Includes CD-ROM. |
| Technical details | System requirements for accompanying computer disc: version 1.0 for Windows Platforms. Requires windows IE4.0 or higher/ Netscape 4.0 or higher. Excel is required for some applications. |
| LCCN | 2002511568 |
| ISBN | 0970451512 |