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001 ocm49825772;

003 OCoLC;

005 20141212163034.0;

008 020520s1993 maua b 001 0 eng d;

020 a| 0205139779;

035 a| (Sirsi) o49825772;

035 a| (OCoLC)49825772;

040 a| OKUc| OKUd| EREd| UtOrBLW;

049 a| EREE;

050 4 a| HD59.3b| .P43 1993;

100 1 a| Pfau, Michael,d| 1945-2009.=| ^A263123;

245 10 a| Persuasive communication campaigns /c| Michael Pfau, Roxanne Parrott.;

300 a| xiii, 434 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and indexes.;

650 0 a| Advocacy advertising.=| ^A200264;

650 0 a| Advertising campaigns.=| ^A214716;

650 0 a| Political campaigns.=| ^A99164;

650 0 a| Campaign speeches.=| ^A491099;

650 0 a| Communication.=| ^A280;

650 0 a| Persuasion (Psychology)=| ^A27909;

700 1 a| Parrott, Roxanne.=| ^A395451;

994 a| X0b| ERE;

596 a| 1;

998 a| 882865;

999 a| HD59.3 .P43 1993w| LCc| 1i| 30372011560122d| 7/8/2014e| 3/29/2011f| 7/31/2008g| 1l| JGESm| JOYNERn| 5q| 1r| Ys| Yt| JGESBKu| 8/2/2002x| BOOKz| JSTACKSo| .STAFF. 0;

Persuasive communication campaigns / Michael Pfau, Roxanne Parrott.

Author/creator	Pfau, Michael
Other author	Parrott, Roxanne.
Format	Book
Publication Info	Needham Heights, Mass. : Allyn and Bacon, ©1993.
Description	xiii, 434 pages : illustrations ; 23 cm
Subjects	Advocacy advertising. Advertising campaigns. Political campaigns. Campaign speeches. Communication. Persuasion (Psychology)

Bibliography note	Includes bibliographical references and indexes.
ISBN	0205139779

Persuasive communication campaigns / Michael Pfau, Roxanne Parrott.

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