The customer delight principle : exceeding customers' expectations for bottom-line success / Timothy Keiningham and Terry Vavra.
| Author/creator | Keiningham, Timothy L. |
| Other author | Vavra, Terry G. |
| Format | Book |
| Publication Info | Chicago : McGraw Hill, ©2001. |
| Description | xiv, 192 pages : illustrations ; 24 cm |
| Supplemental Content | Publisher description |
| Subjects |
| General note | "American Marketing Association". |
| Bibliography note | Includes bibliographical references and (p. 179-186) and index. |
| LCCN | 00066217 |
| ISBN | 0658010042 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.335 .K45 2001 | ✔ Available | Place Hold |