Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Bettman, and John W. Payne.
| Author/creator | Luce, Mary Frances, 1967- |
| Other author | Bettman, James R. |
| Other author | Payne, John W. |
| Format | Book |
| Publication Info | Chicago, IL : University of Chicago Press, ©2001. |
| Description | 209 pages : illustrations ; 23 cm. |
| Subjects |
| Series | Monographs of the Journal of consumer research ; no. 1 Monographs of the Journal of consumer research ; no. 1. ^A525513 |
| Bibliography note | Includes bibliographical references (p. [182]-209). |
| LCCN | 2002617168 |