Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Bettman, and John W. Payne.

Author/creator Luce, Mary Frances, 1967-
Other author Bettman, James R.
Other author Payne, John W.
Format Book
Publication InfoChicago, IL : University of Chicago Press, ©2001.
Description209 pages : illustrations ; 23 cm.
Subjects

SeriesMonographs of the Journal of consumer research ; no. 1
Monographs of the Journal of consumer research ; no. 1. ^A525513
Bibliography noteIncludes bibliographical references (p. [182]-209).
LCCN 2002617168